Showing posts from January, 2021

The psychology of influence and hacking growth

 I finished two books recently on the related topics of hacking growth and the psychology of influence.   My notes and excerpts are below.  They surely do not do the books justice as the books include essential details and great stories about these concepts in action. They also discuss how to influence others (with good intentions or bad intentions).  The influence book also includes recognizing when someone is attempting to influence you and how to react accordingly. Influence: The Psychology of Persuasion I highly recommend this book for everyone who wants to influence others or detect when someone is attempting to manipulate them. Influence patterns The primary influencing patterns are:     •    Reciprocation
     •    Commitment & consistency
     •    Social proof
     •    Liking
     •    Authority
     •    Scarcity
 Reciprocation The reciprocation rule says that we should try to repay, in kind, what another person has provided us. Moocher and welsher are unsavory labels to