Share, tell, and hunt for captivating stories to capture imagination and attention. Star with a hook, champion a struggle, and use provocative words. My notes from Captivate , by Vanessa Edwards Smile Smile and show a happy face, especially in photos. It has been proven that viewing happy faces makes the viewers feel more positive. Happy people make us happy, but fake happy people—they are forgettable. Confidence Confidence is contagious and so is lack of confidence, and a customer will recognize both. —Vince Lombardi A great question to ask when meeting someone new is: Who else should I meet? Make eye contact to build trust. Communication Unique talking points create memorable conversations. Unusual or surprising requests pique the most interest. The best conversations aren’t about what you say, they are about what you hear. Asking why gets you beyond small talk into an exploration of motivations, dreams, and interests. Next to physical survival, the greatest need of a human
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