Notes from Captivate by Vanessa Edwards

Share, tell, and hunt for captivating stories to capture imagination and attention.  Star with a hook, champion a struggle, and use provocative words.

My notes from Captivate, by Vanessa Edwards

 
  

Smile

  • Smile and show a happy face, especially in photos.  It has been proven that viewing happy faces makes the viewers feel more positive.
  • Happy people make us happy, but fake happy people—they are forgettable.

Confidence

  • Confidence is contagious and so is lack of confidence, and a customer will recognize both. —Vince Lombardi
  • A great question to ask when meeting someone new is: Who else should I meet?
  • Make eye contact to build trust.

Communication

  • Unique talking points create memorable conversations.
  • Unusual or surprising requests pique the most interest.
  • The best conversations aren’t about what you say, they are about what you hear.
  • Asking why gets you beyond small talk into an exploration of motivations, dreams, and interests.
  • Next to physical survival, the greatest need of a human being is psychological survival—to be understood, to be affirmed, to be validated, to be appreciated. —Stephen Covey
  • Share, tell, and hunt for captivating stories to capture imagination and attention.  Star with a hook, champion a struggle, and use provocative words.
  • I’ve come to believe that knowing where to go is important, but explaining why and how to get there is even more important. —Patti Sanchez

Leadership

  • African proverb: If you want to go fast, go alone. If you want to go far, go together.
  • Always use the word “because” when asking for something.
  • Don’t be afraid to ask for advice, share a vulnerability, or admit a weakness—they bond you to people.


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