Notes from Captivate by Vanessa Edwards

Share, tell, and hunt for captivating stories to capture imagination and attention.  Star with a hook, champion a struggle, and use provocative words.

My notes from Captivate, by Vanessa Edwards

 

  

Smile

• Smile and show a happy face, especially in photos.  It has been proven that viewing happy faces makes the viewers feel more positive.
• Happy people make us happy, but fake happy people—they are forgettable.

Confidence

• Confidence is contagious and so is lack of confidence, and a customer will recognize both. —Vince Lombardi
• A great question to ask when meeting someone new is: Who else should I meet?
• Make eye contact to build trust.
  

Communication

• Unique talking points create memorable conversations.
• Unusual or surprising requests pique the most interest.
• The best conversations aren’t about what you say, they are about what you hear.
• Asking why gets you beyond small talk into an exploration of motivations, dreams, and interests.
• Next to physical survival, the greatest need of a human being is psychological survival—to be understood, to be affirmed, to be validated, to be appreciated. —Stephen Covey
• Share, tell, and hunt for captivating stories to capture imagination and attention.  Star with a hook, champion a struggle, and use provocative words.
• I’ve come to believe that knowing where to go is important, but explaining why and how to get there is even more important. —Patti Sanchez

Leadership

• African proverb: If you want to go fast, go alone. If you want to go far, go together.
• Always use the word “because” when asking for something.
• Don’t be afraid to ask for advice, share a vulnerability, or admit a weakness—they bond you to people.